If you’re considering selling your home in 2015, you should know that a lot has probably changed in the real estate market since you last sold. Knowing what works today — and resolving to put the tips and advice of the past to rest — will help you sell your home quickly and for top dollar.
1) Appeal to mobile buyers
Today nearly all home searches begin on a smartphone or tablet — not on the Web, and not using the newspaper.
If you want to get the right kind of buyer activity on your home, you need to make sure that you optimize your listing and your photos for mobile devices. If you use the tips and tricks of a generation past, you may miss out on today’s generation of buyers.
2) Be ready to separate your “home” from your “investment”
Many sellers make the mistake of letting their emotions get the best of them. Selling a home is not like selling a used car — it holds memories and occupies a special place in your heart.
When it comes time to sell, however, it’s important to realize that your home is also an investment. Being able to change your homeowner hat to your investor hat is crucial.
If you are too sentimentally attached to your home, you may reject a good price or fail to negotiate with a serious buyer. Don’t let your emotions sabotage your sale.
3) Don’t list your home until you’re serious about selling
Many homeowners think they’re ready to sell, but they haven’t fully gone through the emotional process of the decision. Do you have a place to go if you sell? Have you fully cleaned and de-cluttered your home? Have you taken your agent’s advice on staging and pricing?
Many sellers list their home before they are truly ready to sell, only to shoot themselves in the foot by overpricing it or not presenting it to the market in its best possible light.
4) Don’t hire just any agent
The agent you used to purchase the home 15 years ago may seem like the logical choice for listing your home this time around. But are they really the best option?
With access to so much information online and so much at stake, sellers should talk to a few agents before committing. Get a referral from someone who recently sold, and use online resources to research agents’ sales activity and expertise.
The right agent makes all the difference and if you have any doubt about an agent’s abilities, hold off on establishing a relationship.
5) Make the best impression online
Nothing frustrates an active and aggressive buyer more than getting an email or mobile notification alert for a new property listing only to get to the listing and not see any photos.
Buyer first impressions today are on the Internet. If you list your home without complete information — including photos, description and accurate data — not only will you turn them off, but they may simply not come back later.